Released on: September 24, 2008, 3:25 am

Press Release Author: Shushmul Maheshwari

Industry: Food & Beverage

Press Release Summary: Factors like rising income, transforming lifestyle, and
growing inclination towards western-style food are expected to make India one of the
fastest growing food service industries.

Press Release Body: The Indian food service industry, which refers to as the sales
of food and drinks bought for immediate consumption on the premises, reached to
nearly US$ 6 Billion in 2007. With an extremely large and young population in excess
of 1.1 Billion people, growing income level, busier lifestyle, and changing consumer
eating habits largely influenced by western cuisine, food service industry in India
is projected to experience one of the fastest rates of growth in the Asia- Pacific
region in near term, says our new research report, “Indian Food and Drinks Market:
Emerging Opportunities”.

The study anticipates the growth to be driven by both foreign and domestic
companies, who are pouring substantial investment in Indian food service industry,
mainly to put the infrastructure in place so as to capitalize on this large and
rapidly growing market. While new domestic players are expected to debut in the
market, a number of international players are also anticipated to enter India. Some
of the major brands that are expected to foray include Burger King, Church’s
Chicken, and Starbucks. The existing brands, like McDonald’s, Café Coffee Day and
KFC have also outlined their expansion strategies to move beyond the metros. As the
industry players continue to create strong regional brands, outlet franchising is
likely to become more common over the next few period, reveals our report.

“Indian Food and Drinks Market: Emerging Opportunities” provides prudent analysis on
the food service industry in India, the industry’s current performance and the
future potential. It analyzes the future expansion plans (such as investment or
opening up of new outlets) of key companies present in the segment. It provides
extensive research on various food & drinks segments, including wine, processed
food, organic food and snack food, and analyzes the basic food and drinks
consumption patterns of Indian consumers.

Our report discusses the primary growth drivers for the overall food & drinks market
and gives a snapshot on the factors challenging the market. This research report has
been made to help clients evaluate the potential growth zones in the Indian food &
drinks industry.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today's globally competitive environment.

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